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Artotems Co. Blog MARKETING AND PUBLICITY
Find out What we are Up to at Artotems Co.

Award Winning Author - Shirley Melis Wins Big at 2019 Global Ebook Awards

8/18/2019

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Recently, our client and author Shirley Melis won not one, but two of Dan Poynter’s 2019 Global Ebook Awards for her memoir Banged Up Heart: Dancing with Love and Loss. Shirley won gold in the “Best Ebook Trailer” category and silver in the “Autobiography/Memoirs” category.

Back in 2017 we collaborated with Shirley to film and produce her book trailer and promote her memoir. Since the book was released, Shirley has been on two blog tours and has received tons of great reviews from her readers. These two awards are huge milestones for Shirley and we are extremely proud to call her our client. You can watch her award winning book trailer here or below.

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Marketing a Business and a Book: Vista Living Care

8/8/2019

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Our client Vista Living Care is a senior living community that consists of three homes in New Mexico, two in Santa Fe and one in Las Cruces. Vista Living Care (VLC) is one of the only facilities that specializes in homes that cater to people who have dementia and Alzheimer’s.

We do a wide range of marketing and promotional work with VLC. Currently we are running and maintaining their social media accounts, which include Facebook, Twitter, and most recently an Instagram account. We post on social media 2-3 times a week with content that includes photos of their elders doing fun activities like arts and crafts or dancing. Along with this, we designed and created their website which we update regularly and where we post bi-weekly blogs. To make sure our content is new and updated, we visit the two homes in Santa Fe often and send a photographer to the Las Cruces location to take professional photos of the facilities, staff, and of the elders in their home environment. Every couple of months we send out a newsletter that includes upcoming events, recent blog posts, photos, and much more. Along with this, we help them design a range of marketing materials like flyers or brochures.
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We also offer book marketing services to Vista Living Care because they have recently released a book called Mindful Dementia Care. We have been promoting their new book with a blog tour which has help grow exposure and generate many reviews for the book. We really enjoy having them as a client and we have a lot of fun working with them.
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Design and Marketing for the Arts: EntreFlamenco

6/12/2019

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EntreFlamenco is a Flamenco dance company that officially claimed Santa Fe as their home a couple years ago with their new space near the plaza (El Flamenco), but they've been performing seasonally in Santa Fe since 2011. We've been happy to support them from day one. Our friends and world class flamenco dancers Antonio Granjero and Stephanie Ramirez direct the company and present shows year-round. They both performed with Maria Benitez when she was touring the world and maintaining a summer season at The Lodge. For years, we've been happy to support them with video, photography and donations, but recently, Mari Angulo joined the board board of directors for their non-profit 'Spanish Danzart Society', deepening Artotem’s support.
 
We collaborated with EntreFlamenco to help them design a program book for their 2019-2020 season. We kept the flow of the pages very similar to their programs from previous seasons and focused on making sure the layout of each page was aesthetically pleasing, while keeping all important information clear and readable. We were inspired by a photo of Stephanie, where she is striking a strong pose in a red dress. We used this photo as the cover and made the theme of the entire program to match. We played with design elements like black and white photos with color overlays so that text could be read more easily on top.
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We are getting ready to set up e-blast emails and a periodic newsletter to be sent out to better reach their constituency. In the newsletters we might include recent performance photos, and mention their upcoming guest performers. EntreFlamenco also hosts workshops and gives free dance classes for local youth, so the eblasts could be a useful tool to get that information out to more people.
 
We look forward to many more years of supporting great artists through our creative work with EntreFlamenco.
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Working for nonprofit events: Music for Everyone

3/29/2019

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Our clients at the Santa Fe Youth Symphony Association (SFYSA) had their big event of the year this month. SFYSA’s 25th Anniversary Celebration benefit concert, with the theme Silverscreen: Music for Everyone, was a smashing success. Not only did SFYSA’s event fill the Lensic for a night of family fun with movie score classics performed by the Santa Fe Youth Symphony and additional performances by renowned local artists Nacha Mendez and Jono Manson, but it also raised awareness of and $25K for the organization.
Artotems supported the event this year in a variety of ways. We contributed to the design, look, and feel of the promotional materials, postcards, and invitations. Using those design elements, we produced the promotional video that advertised the event on social media and on KOB’s “Good Day New Mexico” morning show. We sent out various e-blasts to get concert-goers excited about the event, and booked the publicity for the concert on radio, TV, and popular event sites.
The promotional video was used to advertise the event through Facebook and Instagram and as the introductory piece to the SFYSA’s “Good Day New Mexico” TV interview.
Our services also included managing the production of the concert program and making sure the multimedia images and videos to be projected during the event were completed and ready for showtime.

We especially enjoyed helping to put together these 25th Anniversary videos that played throughout the concert and will also be used to promote each of the youth symphony’s programs. We were intimately involved with the process, from conducting interviews to adding the finishing touches while working with a videographer-editor to deliver the final product.
During the concert, we captured images of the student musicians and special guests who were performing. It was truly an inspiring night.

A reception was held at Manitou Galleries where they conducted a Painted Violin Auction.

Of course, we couldn't help but take our favorite one home!
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Artotems Co. Wins National Press Awards

6/1/2018

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We recently placed in the New Mexico Press Women's communication contest and went on to win awards in the National Federation of Press Women's Awards!
To participate in the national awards, contestants must place first in the initial state competition.

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National Federation of Press Women Awards
First Place
  • Banged-Up Heart Book Trailer for Web and Social Media - Videos for Website - Corporate for profit
Second Place
  • Wave Rider - Book Trailer for Web and Social Media - Videos for Website - Special interest
Honorable Mention Santa Fe Youth Symphony Monthly Newsletter PR Mateirals - Nonprofit, government, or educational

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New Mexico Press Women Communication Awards
First Place
  • Santa Fe Youth Symphony Monthly Newsletter in PR Materials - Newsletters - non-profit, government or educational.
  • Wave Rider - Book Trailer for Web and Social Media - Videos for Website - Special interest
  • Banged-Up Heart Book Trailer for Web and Social Media - Videos for Website - Corporate for profit
Second Place
  • Santa Fe Public Schools - Music Department Newsletter in the PR Materials Newsletters, non-profit, government or educational


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Our Heads Are Round

10/10/2017

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Our heads are round so that our thoughts can change direction.” Francis Picabia
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Cabaret Voltaire - DADA

10/5/2017

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Photo by Mari

We had a primary mission in visiting Zurich, Switzerland, to visit the Cabaret Voltaire.
 
Founded in 1916 by Hugo Ball, Cabaret Voltaire was literally the birthplace of Dada, the art movement, or more accurately, the anti-art movement that turned into a crucial statement and artistic outcry predicated on a protest against the horrors of World War II. The world was stunned at the carnage of the war and the Dadaists responded.
PictureHugo Ball
"”The war is founded on a glaring mistake, men have been confused with machines."
Hugo Ball


Other founding members were, Tristan Tzara, Richard Huelsenbeck, Marcel Janco, Sophie Tauber, and Hans Arp.


​Dada was art, performance, politics, poetry, happenings, and so much more. Its impact is still being seen in the art world and Neo Dadaism is alive and well.
 


Cabaret Voltaire is still there and still pushing the boundaries of art, music and performance.
 
On a September night Mari (also an art lover) and I sat drinking beer listening to music that fit perfectly with the atmosphere in this important landmark of art. The crowd was a mixture of older and younger people. All appeared to know just how important the place they were in was. For me it was a visit that checked off an important life-list activity. Being a part-time artist who occasionally creates Dada related work, this visit was truly thrilling. The history enveloped us and it glowed in a magical way. Dada!
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The exhibit at the time we were there was by Mexican artist, Carlos Amorales, a multidisciplinary artist who studied at the Gerrit Rietveld Academy and the Rijksakademie in Amsterdam. 

​Going to Zurich? Visit Cabaret Voltaire!
​
​Learn more about Dada
List of Dadaists - Go Here

Books
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Dada Globe
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Dadaism
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New Mexico-Arizona Book Awards Finalists

9/22/2017

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Congratulations to our author clients who were just announced as finalists of the 2017 New Mexico and Arizona Book Awards! Rebecca Pott Fitton (First Book & Best Cover Design), Shirley Melis (First Book & Biography), Francie Healey (Health Book), and Leona Stucky-Abbott (Biography & Best Cover Design). Best of luck to all of you! We'll be cheering you on at the awards ceremony in November.

See the full Finalist list here.
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The Book Burning at the Bebelplatz in Berlin

9/15/2017

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We've been in Berlin for a week. Taking notes. Allowing the weight of the city's complex history to sit with us.

We may have more to say later, but for now we leave you with this famous memorial.
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The Sunken Library by Israeli Artist Micha Ullman
The Sunken Library by Israeli Artist Micha Ullman

This memorial located directly under the Bebelplatz in Berlin shows what is missing: books. These are underground and empty white bookshelves with enough space to fit the approximately 20,000 books that were burned there on May 10, 1933 at the behest of the Nazis.

Two bronze plates also set in the ground contain an inscription with the warning:
"That was but a prelude;
where they burn books,
they will ultimately burn people as well.
Heinrich Heine 1820"

We must not forget.
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Visiting Sachsenhausen Concentration Camp

9/13/2017

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By Mari Angulo.

Click photos for detail and captions.
10+ years ago I visited Dachau near Munich, and yesterday we visited the Sachsenhausen memorial in Oranienburg. Likely due to our turbulent status quo, this visit to the Sachsenhausen site brought up several things:

The realization that I don't have the capacity to imagine the terror of its prisoners. Amazement at the endless creativity for torturing and systematic murder of hundreds and thousands of people. A sense of being dumbfounded at the complicity of civilians coupled with an understanding of the complexity of this evil phenomenon.

While white supremacy ideals are not German, and evil is a human problem, somehow all the right ingredients came together with the right time and place for the holocaust. With white supremacy on the rise, even in Germany the extreme right wing will likely have a voice in the parliament after next week's elections. Trump is already the president of the US and there are leaders all over the western world ready to uphold fascist ideals.

Being far from resolution in this matter, we must stand our ground. We can't afford not to learn from our mistakes. There is too much at stake to flirt with these ideas or to become desensitized to the messages that uphold them. Pay attention. Speak up. We cannot be complicit.
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