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His first love, adult and young adult fiction, tackles diverse subjects from the world of horse racing to politics, focusing on characters as much as a page-turning plot. His novel, Abingdon's, was a bestseller and a Literary Guild Alternate Selection. His young adult novel, Pursuit, was awarded the California Young Reader Medal. He has also co-written two screenplays for Amazon Prime.
Receiving his Bachelor of Arts in English from Stanford University, he focused on creative writing and studied under Wallace Stegner. He received a Master's degree in journalism from Northwestern University. He later served in the United States Army before marrying Patricia Goodkind, an educator and entrepreneur, and starting a family. Working under his wife, Patricia, ten years ago they created a non-profit foundation, Dollar4Schools, which continues helping support Santa Fe public schools and its teachers. An avid trekker and traveler to developing countries, French loves diving and snorkeling, and for the last decade began studying endangered marine and land mammals. He believes climate change is currently the world’s greatest long-term problem. He and Patricia divide their time between Santa Barbara, California, and Santa Fe, New Mexico.
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Due to enforced shut downs, the bookstore is keeping everything virtual so instead of going in front of a crowd I printed off a set of emailed questions and was recorded responding to them. Public speaking is not one of my strengths so avoiding being in front of people made the event somewhat less nerve wracking. However, I'm not accustomed to talking about anything for an hour and knowing this was going to be seen by an audience was enough to bring some anxiety. I'm happy with how the video turned out!
 Book Santa Fe is a project we created simply to express our appreciation of all things book related in Santa Fe New Mexico and elsewhere. It resides on Instagram, Twitter, Facebook, and Tumblr. We feature book related posts featuring Santa Fe authors, bookstores, readers, book lovers, and of course the authors and publishers we work with. We are constantly finding new ways to promote books and and writers/authors in Santa Fe and New Mexico. Check It Out
 Born out of his poet’s soul and a real talent for written communication, Articles of Faith is so much more than a well-constructed legacy for his deeply-loved family. It is excellent reading for all who are called into vocation only to discover that Church must never be confused with our God of love. Especially with Ted’s potent mix of HIV/AIDS activist, gay and divorcee. I was particularly touched and encouraged to learn that we share the battle to live the lessons we teach. Not least, Ted and his ex-wife Kaye’s story of mutual love, respect and dignity is a beacon for the many good Christian couples caught in the same web woven with the threads of human sexuality denied.
—The Reverend Loraine Tulleken, priest, journalist, author Cape Town, South Africa
Thank you to all our author clients! You make our world a far more interesting place! At Artotems Co. we have a passion for working with non-profit organizations and helping them flourish. One of the non-profits that we have been working with is the New Mexico Book Association (NMBA). NMBA aims to bring together enthusiastic people who enjoy writing or producing books. The NMBA was founded in 1994 as a 501(c)(6) organization and soon became a pioneer among statewide book publishing groups.
We do a wide range of work with the NMBA, ranging from managing their finances and membership, to planning and organizing events and workshops. We manage their website, where we make sure there is always useful and current information for their members. Along with this, each month we invite the members to send us news and information on their upcoming events that we compile into a newsletter and send out to all members. The newsletters are a great way to keep members engaged and update them on the information from the most recent networking lunch meeting. This year we helped plan the 25th Anniversary Gala hosted at the Wonder Institute, which brought together members who have been in the association from the start with even the newest members. It can sometimes be a challenge to coordinate all the moving parts that go into an event, but it is always rewarding to see it all come together. 60 members gathered and enjoyed an evening that honored winners of the Southwest Book Design Awards.  Recently, our client and author Shirley Melis won not one, but two of Dan Poynter’s 2019 Global Ebook Awards for her memoir Banged Up Heart: Dancing with Love and Loss. Shirley won gold in the “Best Ebook Trailer” category and silver in the “Autobiography/Memoirs” category. Back in 2017 we collaborated with Shirley to film and produce her book trailer and promote her memoir. Since the book was released, Shirley has been on two blog tours and has received tons of great reviews from her readers. These two awards are huge milestones for Shirley and we are extremely proud to call her our client. You can watch her award winning book trailer here or below. Our client Vista Living Care is a senior living community that consists of three homes in New Mexico, two in Santa Fe and one in Las Cruces. Vista Living Care (VLC) is one of the only facilities that specializes in homes that cater to people who have dementia and Alzheimer’s. We do a wide range of marketing and promotional work with VLC. Currently we are running and maintaining their social media accounts, which include Facebook, Twitter, and most recently an Instagram account. We post on social media 2-3 times a week with content that includes photos of their elders doing fun activities like arts and crafts or dancing. Along with this, we designed and created their website which we update regularly and where we post bi-weekly blogs. To make sure our content is new and updated, we visit the two homes in Santa Fe often and send a photographer to the Las Cruces location to take professional photos of the facilities, staff, and of the elders in their home environment. Every couple of months we send out a newsletter that includes upcoming events, recent blog posts, photos, and much more. Along with this, we help them design a range of marketing materials like flyers or brochures.
EntreFlamenco is a Flamenco dance company that officially claimed Santa Fe as their home a couple years ago with their new space near the plaza (El Flamenco), but they've been performing seasonally in Santa Fe since 2011. We've been happy to support them from day one. Our friends and world class flamenco dancers Antonio Granjero and Stephanie Ramirez direct the company and present shows year-round. They both performed with Maria Benitez when she was touring the world and maintaining a summer season at The Lodge. For years, we've been happy to support them with video, photography and donations, but recently, Mari Angulo joined the board board of directors for their non-profit 'Spanish Danzart Society', deepening Artotem’s support. We collaborated with EntreFlamenco to help them design a program book for their 2019-2020 season. We kept the flow of the pages very similar to their programs from previous seasons and focused on making sure the layout of each page was aesthetically pleasing, while keeping all important information clear and readable. We were inspired by a photo of Stephanie, where she is striking a strong pose in a red dress. We used this photo as the cover and made the theme of the entire program to match. We played with design elements like black and white photos with color overlays so that text could be read more easily on top.
We are getting ready to set up e-blast emails and a periodic newsletter to be sent out to better reach their constituency. In the newsletters we might include recent performance photos, and mention their upcoming guest performers. EntreFlamenco also hosts workshops and gives free dance classes for local youth, so the eblasts could be a useful tool to get that information out to more people.
We look forward to many more years of supporting great artists through our creative work with EntreFlamenco. We recently placed in the New Mexico Press Women's communication contest and went on to win awards in the National Federation of Press Women's Awards! To participate in the national awards, contestants must place first in the initial state competition.
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