We provide marketing and publicity for authors and their books. It’s a fascinating endeavor that provides us a chance to work with smart, creative, individuals who are dedicated to a noble profession.. It also gives us a chance to read some great books before they enter the market.
Throughout time, writers like artists, have been the chroniclers of history and all aspects of society and civilizations. Whether it’s fiction or non-fiction they have provided a way to objectively see our world. They teach us new perspectives and ideas through the lenses of their books. They challenge us to seek within ourselves the attitudes and implications that their characters bring to life. Simply put, they make us think about ourselves.
If the book is non-fiction we are brought along for the ride with actual living and breathing people, places, and times. We get to glimpse the perspectives of people who have experienced things we may never have imagined. We walk in their shoes and see what they saw. We are challenged with the question of what would I do? How would I react? What decision would I make?
Unlike films, books force us to construct internal visions of the people, places, and situations they depict. The description of a house may be detailed but we build the total picture in our minds of what that house looks like. We personalize our experience with the writer and sometimes that connection can be magical. If you are a book lover you know exactly what this means. It can be like finding a friend and finding a place where you too fit in and feel comfortable. Or, like the character you feel the discomfort that they feel. Empathy is a powerful emotional connection.
Writing a book is hard work. It takes dedication and a great degree of creativity. It also takes a willingness to put yourself and your work out there to an unknown audience who can respond in a multitude of ways online or otherwise. We are finding that most authors are happy to have your response whether it’s positive or negative or somewhere in between. All that dedication to the craft of writing makes them pretty resilient.
Obviously we love books and we know they make a real difference in our lives. It’s our distinct pleasure to present a few of the authors and books we work with.
Thoughts on the implications of creative efforts and the customers we work with.