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At Artotems Co. we have a passion for working with non-profit organizations and helping them flourish. One of the non-profits that we have been working with is the New Mexico Book Association (NMBA). NMBA aims to bring together enthusiastic people who enjoy writing or producing books. The NMBA was founded in 1994 as a 501(c)(6) organization and soon became a pioneer among statewide book publishing groups.
We do a wide range of work with the NMBA, ranging from managing their finances and membership, to planning and organizing events and workshops. We manage their website, where we make sure there is always useful and current information for their members. Along with this, each month we invite the members to send us news and information on their upcoming events that we compile into a newsletter and send out to all members. The newsletters are a great way to keep members engaged and update them on the information from the most recent networking lunch meeting. This year we helped plan the 25th Anniversary Gala hosted at the Wonder Institute, which brought together members who have been in the association from the start with even the newest members. It can sometimes be a challenge to coordinate all the moving parts that go into an event, but it is always rewarding to see it all come together. 60 members gathered and enjoyed an evening that honored winners of the Southwest Book Design Awards.
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Recently we worked with a very talented client, Magela Herrera. Magela is a flutist, singer, and songwriter from Cuba. We met Magela through our work and friendship with the Entreflamenco dance company that she performs with here in Santa Fe. Magela approached us wanting to redesign her website and create a new, updated logo for herself. She had been managing her own website but as she started producing more music and performing more often, she realized that she needed a little help. Her goal for the website was to showcase her newly released album, and to promote her upcoming shows and music. With these things in mind, we designed a website that plays with the contrast between bright, rich colors and dark backgrounds. This color-blocked design makes elements like photos and text stand out, while keeping a playful feeling to the website. We also focused on incorporating music players such as Spotify, Apple Music, and SoundCloud on the site so that visitors could listen to her music directly from her home page. We felt that other small elements like an updated list of her upcoming events and performances, and a section that highlights all her recent press and media exposure would help promote her music as well.
Along with the website, Magela wanted us to create a logo that incorporated her signature and musical elements, like her flute. We brought in the musical elements by replacing the ‘G’ in her name with a treble clef and underlined her name with an abstract flute. We made sure that the logo incorporated a color palette that Magela had selected to represent her vibrancy and style. We created several versions to make sure that the logo would flow and be seen on various backgrounds, whether dark, busy, or light. We had a lot of fun working on this project! Thank you, Magela, for trusting us in this process! CLIENT FEEDBACK
 Recently, our client and author Shirley Melis won not one, but two of Dan Poynter’s 2019 Global Ebook Awards for her memoir Banged Up Heart: Dancing with Love and Loss. Shirley won gold in the “Best Ebook Trailer” category and silver in the “Autobiography/Memoirs” category. Back in 2017 we collaborated with Shirley to film and produce her book trailer and promote her memoir. Since the book was released, Shirley has been on two blog tours and has received tons of great reviews from her readers. These two awards are huge milestones for Shirley and we are extremely proud to call her our client. You can watch her award winning book trailer here or below. Our client Vista Living Care is a senior living community that consists of three homes in New Mexico, two in Santa Fe and one in Las Cruces. Vista Living Care (VLC) is one of the only facilities that specializes in homes that cater to people who have dementia and Alzheimer’s. We do a wide range of marketing and promotional work with VLC. Currently we are running and maintaining their social media accounts, which include Facebook, Twitter, and most recently an Instagram account. We post on social media 2-3 times a week with content that includes photos of their elders doing fun activities like arts and crafts or dancing. Along with this, we designed and created their website which we update regularly and where we post bi-weekly blogs. To make sure our content is new and updated, we visit the two homes in Santa Fe often and send a photographer to the Las Cruces location to take professional photos of the facilities, staff, and of the elders in their home environment. Every couple of months we send out a newsletter that includes upcoming events, recent blog posts, photos, and much more. Along with this, we help them design a range of marketing materials like flyers or brochures.
EntreFlamenco is a Flamenco dance company that officially claimed Santa Fe as their home a couple years ago with their new space near the plaza (El Flamenco), but they've been performing seasonally in Santa Fe since 2011. We've been happy to support them from day one. Our friends and world class flamenco dancers Antonio Granjero and Stephanie Ramirez direct the company and present shows year-round. They both performed with Maria Benitez when she was touring the world and maintaining a summer season at The Lodge. For years, we've been happy to support them with video, photography and donations, but recently, Mari Angulo joined the board board of directors for their non-profit 'Spanish Danzart Society', deepening Artotem’s support. We collaborated with EntreFlamenco to help them design a program book for their 2019-2020 season. We kept the flow of the pages very similar to their programs from previous seasons and focused on making sure the layout of each page was aesthetically pleasing, while keeping all important information clear and readable. We were inspired by a photo of Stephanie, where she is striking a strong pose in a red dress. We used this photo as the cover and made the theme of the entire program to match. We played with design elements like black and white photos with color overlays so that text could be read more easily on top.
We are getting ready to set up e-blast emails and a periodic newsletter to be sent out to better reach their constituency. In the newsletters we might include recent performance photos, and mention their upcoming guest performers. EntreFlamenco also hosts workshops and gives free dance classes for local youth, so the eblasts could be a useful tool to get that information out to more people.
We look forward to many more years of supporting great artists through our creative work with EntreFlamenco. Our clients at the Santa Fe Youth Symphony Association (SFYSA) had their big event of the year this month. SFYSA’s 25th Anniversary Celebration benefit concert, with the theme Silverscreen: Music for Everyone, was a smashing success. Not only did SFYSA’s event fill the Lensic for a night of family fun with movie score classics performed by the Santa Fe Youth Symphony and additional performances by renowned local artists Nacha Mendez and Jono Manson, but it also raised awareness of and $25K for the organization.
Our services also included managing the production of the concert program and making sure the multimedia images and videos to be projected during the event were completed and ready for showtime. We especially enjoyed helping to put together these 25th Anniversary videos that played throughout the concert and will also be used to promote each of the youth symphony’s programs. We were intimately involved with the process, from conducting interviews to adding the finishing touches while working with a videographer-editor to deliver the final product.
We recently placed in the New Mexico Press Women's communication contest and went on to win awards in the National Federation of Press Women's Awards! To participate in the national awards, contestants must place first in the initial state competition.
Our heads are round so that our thoughts can change direction.” Francis Picabia   Photo by Mari We had a primary mission in visiting Zurich, Switzerland, to visit the Cabaret Voltaire. Founded in 1916 by Hugo Ball, Cabaret Voltaire was literally the birthplace of Dada, the art movement, or more accurately, the anti-art movement that turned into a crucial statement and artistic outcry predicated on a protest against the horrors of World War II. The world was stunned at the carnage of the war and the Dadaists responded.  Hugo Ball "”The war is founded on a glaring mistake, men have been confused with machines." Hugo Ball Other founding members were, Tristan Tzara, Richard Huelsenbeck, Marcel Janco, Sophie Tauber, and Hans Arp. Dada was art, performance, politics, poetry, happenings, and so much more. Its impact is still being seen in the art world and Neo Dadaism is alive and well. Cabaret Voltaire is still there and still pushing the boundaries of art, music and performance. On a September night Mari (also an art lover) and I sat drinking beer listening to music that fit perfectly with the atmosphere in this important landmark of art. The crowd was a mixture of older and younger people. All appeared to know just how important the place they were in was. For me it was a visit that checked off an important life-list activity. Being a part-time artist who occasionally creates Dada related work, this visit was truly thrilling. The history enveloped us and it glowed in a magical way. Dada!  The exhibit at the time we were there was by Mexican artist, Carlos Amorales, a multidisciplinary artist who studied at the Gerrit Rietveld Academy and the Rijksakademie in Amsterdam. Going to Zurich? Visit Cabaret Voltaire! Learn more about Dada List of Dadaists - Go Here Books
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